Which Software Is Proper for You?

HubSpot CRM and Mailchimp are each broadly used platforms, and every of them has their model loyalists for good purpose. However which one is “higher” relies upon totally on what it’s getting used for. So what are you making an attempt to do with the software?

Are you seeking to enhance your gross sales pipeline? Do you wish to implement viewers segmentation? Have to automate your e-mail efforts?

You should use both platform to do numerous the identical issues, and for just a few use circumstances, they’ll each serve equally nicely. For many, although, one will seemingly be a more sensible choice than the opposite.

For instance, HubSpot CRM is complete however dear, so it’s finest for a bigger group with extra advanced wants that may afford an enterprise-targeted solution. In the meantime, Mailchimp is extra reasonably priced however gives narrower performance. It’s finest if you’re budget-constrained, primarily want e-mail automation or are nonetheless rising your gross sales/advertising and marketing efforts.

Let’s dig additional into the 2.

HubSpot vs. Mailchimp: Comparability desk

HubSpot CRM
Free modelSureSure
Free trial for paid plansNoJust for Normal and Necessities plans
Beginning worth$15 per seat per thirty days$13 per thirty days
Contract dedicationMonth-to-month or annual contractNo contract — swap plans or cancel anytime
Electronic mail automationSureSure
CRM performanceSurePartial
Customer support performanceSureNo

HubSpot vs. Mailchimp: Pricing

HubSpot CRM pricing

HubSpot logo
HubSpot brand. Picture: HubSpot

HubSpot gives a Buyer Platform answer in addition to a less complicated gross sales product referred to as Gross sales Hub.

For HubSpot Buyer Platform, you’re 4 completely different plans:

  • Free Instruments: $0 for as much as 5 seats.
  • Starter Buyer Platform: Begins at $15 per seat per thirty days.
  • Skilled Buyer Platform: Begins at $1,080 per thirty days for as much as 5 seats, with $45 per thirty days for each seat after 5.
  • Enterprise Buyer Platform: Begins at $4,000 per thirty days for as much as seven seats, with $75 per thirty days for each seat after seven.

For HubSpot Gross sales Hub, you may have 4 different choices:

  • Free Instruments: $0 for as much as 5 customers.
  • Gross sales Hub Starter: Begins at $15 per seat per thirty days.
  • Gross sales Hub Skilled: Begins at $90 per seat per thirty days.
  • Gross sales Hub Enterprise: Begins $150 per seat per thirty days.

Mailchimp pricing

Mailchimp logo.
Mailchimp brand. Picture: Mailchimp

On the floor, Mailchimp’s pricing appears somewhat extra simple, however when you begin buying primarily based on the variety of contacts you wish to hold within the database, issues get somewhat extra sophisticated. Extra on that later.

  • Free: $0 per thirty days.
  • Necessities: Begins at $13 per thirty days.
  • Normal: Begins at $20 per thirty days.
  • Premium: Begins at $350 per thirty days.

HubSpot vs. Mailchimp: Characteristic comparability

Free variations and free trials

Winner: Mailchimp

Each HubSpot and Mailchimp provide free versions of their software program that can be utilized indefinitely. Clearly, these free plans are severely restricted in performance. HubSpot, for instance, permits as much as 5 customers on the free plan however doesn’t embody any automation performance. You possibly can schedule emails to ship prematurely, however that’s it (and even Gmail can do this).

Mailchimp, equally, restricts the free plan to a single consumer, a most of 1,000 e-mail sends and a mere 500 contacts. It doesn’t go away numerous elbow room.

When you’re able to improve to a paid plan, although, Mailchimp takes the lead right here. It gives one free month for both the Normal or Necessities plan, and so they don’t tie you all the way down to a contract, supplying you with extra flexibility to regulate as you take a look at drive the software.

HubSpot doesn’t at present promote a free trial interval for any of its plans.

Pricing and contracts

Winner: Mailchimp

Subsequent, now we have the charge buildings themselves. As talked about above, each fail to be absolutely clear with their pricing.

For HubSpot, discovering the precise plan requires figuring out the proper product or platform answer, of which there are 10 to select from.

Costs are primarily based on the variety of seats, and there’s an enormous soar from the Starter plans to the Skilled and Enterprise plans (and an excellent greater soar to the whole Buyer Platform pricing).

Lastly, HubSpot requires contracts. Solely the starter plans enable for month-to-month commitments — something past that requires an annual dedication, whether or not you pay month-to-month or pay for the complete yr upfront.

Mailchimp is extra versatile on this regard. It doesn’t require contracts, and its pricing web page is lots simpler to navigate. Better of all, in order for you every little thing the answer has to supply, the value begins at simply $350 a month (in comparison with HubSpot’s $1,080 per thirty days).

Issues turn out to be rather less clear reduce as you begin wanting on the limitations. Right here’s the obvious instance: Mailchimp caps each e-mail sends and speak to lists. If you wish to improve the e-mail sends, it’s essential improve to a better tier. When you want extra contacts, you could possibly keep in the identical tier, however you’ll need to pay a better worth to extend the restrict.

Nonetheless, every tier has a most restrict on contact lists as nicely, so at a sure level, you’ll have to improve to the subsequent tier anyway.

Electronic mail automation and speak to administration

Winner: Tie

Emails and speak to administration are the core options which can be comparable between these two manufacturers. Each have made most of their fame on this piece of the pie, however there are some clear variations right here.

HubSpot gives extra throughout the board. For one, it permits for limitless contacts and twice as many e-mail sends on the free account. Maybe extra importantly, it boasts the extra highly effective automation choices. Workflows, integrations, campaigns and different options assist you to, in some circumstances, use a handful of group members to do the work of whole gross sales and advertising and marketing departments.

The trade-off, nonetheless, is the value tag. As talked about earlier, not one of the automation toys can be found to free customers. And when you join paid plans, your contact lists and ship limits are tied to the charge construction.

Mailchimp, alternatively, gives extra of its premium options to decrease tiers and prices much less for the complete buffet. That mentioned, the automation is way less complicated compared, and it’s restricted to only emails — except you get fancy with the integrations.

CRM performance

Winner: HubSpot

That is the place the scales begin to tip. As quickly as you step outdoors of the core e-mail platform options, HubSpot shortly outshines Mailchimp with what it makes potential. Each options provide CRM performance, however for Mailchimp, the CRM software set is a advertising and marketing answer that capabilities as an extension of the emails and speak to lists. You possibly can carry out viewers segmentation and monitor efficiency, however that’s largely the tip of it.

For HubSpot, the CRM is successfully the beating coronary heart of a large enterprise answer platform, and the one actual limits are these of your funds. HubSpot’s CRM is a devoted gross sales platform designed to assist groups prospect, monitor and rating leads; convert contacts into clients; and extra. As needs to be clear by now, that comes with a corresponding worth distinction, however in case you want extra than simply e-mail, HubSpot is the stronger contender.

Complete instruments

Winner: HubSpot

HubSpot is the higher selection right here as nicely. HubSpot’s platform contains gross sales, advertising and marketing, buyer help, operations and extra. You possibly can monitor a contact from preliminary lead seize to conversion to ongoing retention efforts — all in the identical system. HubSpot has a local CMS answer, touchdown web page creation instruments, digital occasion internet hosting and a prolonged record past that.

To really entry all of these enjoyable bells and whistles, although, you’ll be paying considerably extra. Full platform costs begin at over $1,000 a month, and the enterprise stage begins at over $4,000 a month.

Right here once more, Mailchimp gives a cheaper various in case your want is primarily tied to e-mail automation. Its narrower focus permits them to cost much less, and rising groups can use the platform with much less threat, understanding they’ll cancel, improve, downgrade or in any other case modify their subscription at any time.

And did we point out that you may truly combine Mailchimp into HubSpot?


Winner: Tie

That is the place issues get a bit bizarre. First, the exhausting numbers:

  • HubSpot boasts over 1,000 third-party integration choices.
  • Mailchimp claims a extra modest — however nonetheless spectacular — 300+ choices.

Neither of these claims are bizarre. It’s fairly customary SaaS boilerplate. What is maybe a bit stunning is how these two options may be linked and utilized in tandem.

In different phrases, it’s totally potential for a enterprise to check out Mailchimp as an e-mail automation software, decide it really works nice for his or her wants after which, both instantly or after some additional progress, absolutely embrace HubSpot’s CRM and advertising and marketing goodies with out having emigrate from Mailchimp as the e-mail answer.

What we’re saying right here is you can select one or the opposite as your answer to those considerations. However you don’t have to. You possibly can concurrently have and eat the proverbial cake. Not less than so long as the funds permits for it.

Mailchimp integrations.
Mailchimp integrations. Picture: Mailchimp

HubSpot execs and cons


  • Better number of options.
  • Deeper performance throughout the board.
  • Extra superior automation instruments.


  • Steeper studying curve.
  • Steeper pricing.
  • Much less versatile contracts.

Mailchimp execs and cons


  • Cheaper on the entire, with extra options at a cheaper price level.
  • Better flexibility in subscription commitments.
  • Sturdy, if not complete, e-mail and automation answer.


  • Performance is proscribed primarily to emails, contact lists and what may be achieved through third-party integrations.
  • Strict contact record and e-mail ship limits could also be stifling for rising groups.

Ought to your group use HubSpot or Mailchimp?

You’re in all probability used to waffely solutions to questions like this from articles reminiscent of these. Actually, we began the article with quite a lot of pontification to that impact.

On this case, a minimum of, it’s a little bit of a trick query.

When you’re contemplating Mailchimp in any respect, you very seemingly are searching for e-mail automation, even when it’s solely one of many options you want. With its cheaper price level and versatile commitments, there’s probably not a compelling argument to not attempt Mailchimp.

When you completely, positively, unavoidably should have CRM, advertising and marketing and/or buyer help performance as nicely, you then’re in all probability higher off simply beginning with HubSpot.

But when there’s any grey space or lack of certainty about what you want and what you’ll use, there’s lots much less threat concerned with Mailchimp. Particularly when you may join HubSpot individually, proceed utilizing Mailchimp through integration and absolutely migrate a lot in a while ought to that show crucial.


Whereas writing this text, we researched the distributors and their web sites, in addition to buyer evaluations and rankings, to realize a full understanding of the place every answer matches into the market panorama — and who they serve most successfully.

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