India Smartphone Shipments Fall 3 % YoY in Q3, Samsung Retains Management: Canalys


Smartphone shipments in India declined 3 % year-on-year (YoY) for the July-September interval (Q3) in 2023, exhibits a brand new report by market analysis agency Canalys. Regardless of the autumn, Samsung continued to guide the smartphone market with 7.9 million shipments and 18 % market share. The South Korean firm launched its Galaxy S23 collection early this 12 months and the flagship telephones have apparently helped develop its market share. Xiaomi is in an in depth second spot, adopted by different Chinese language smartphone manufacturers together with Vivo, Realme, and Oppo within the high 5 locations. Upcoming pageant gross sales and improved shopper confidence are anticipated to result in constructive development within the coming months.

Analyst agency Canalys stated in its newest report that 43 million smartphones had been shipped in India within the third quarter of 2023. The determine marks a 3 % drop in year-on-year shipments.

Following previous traits, Samsung loved a significant share of India’s smartphone shipments and maintained its high place in Q3 with a market share of 18 % and a cargo of seven.9 million items. Xiaomi superior to the second place by delivery 7.6 million items. The Chinese language model has grabbed 21 % of the market share primarily fueled by the discharge of its inexpensive 5G fashions. Vivo got here third with 7.2 million shipments and a 16 % market share. Different BBK subsidiaries, Realme and Oppo got here in fourth and fifth, respectively. Realme shipped 5.8 million items and acquired a 14 % market share, whereas Oppo shipped 4.4 million items and acquired a 12 % market share.

Canalys notes that manufacturers promoted their festive product lineup with a deal with the budget-friendly 5G smartphone section. Xiaomi expanded its 5G portfolio with the launch of budget-friendly fashions just like the Redmi 12 5G and Poco M6 Pro 5G, contributing to the expansion of 5G choices of their lineup. Realme additionally gained traction available in the market with its Realme 11x 5G and Realme 11 5G fashions. Manufacturers like Motorola, Infinix and Tecno additionally drove restricted quantity by way of their new inexpensive 5G units.

The premium smartphone section additionally witnessed sturdy development within the just-ended quarter, as per the report. Gross sales of Samsung’s Galaxy S23 collection and Apple’s iPhone 14, and iPhone 13 lineup surged in the course of the festive gross sales pushed by on-line sale presents.

Canalys observes that elevated shopper confidence and the launch of latest handsets will probably assist the market transfer towards gradual restoration. “Regardless of the market gaining shopper confidence within the second half, the street to restoration will likely be challenged by world financial considerations,” stated Canalys senior analyst Sanyam Chaurasia. “The expansion in 2024 hinges on unsure macroeconomic components, notably affecting the weak entry-level section. Nonetheless, the Indian economic system stays comparatively resilient to sudden shocks from these variables and types are adapting to market dynamics. To take care of market share, distributors ought to prioritise decreasing channel pressures and constructing a lean product portfolio. They need to have ‘hero fashions’ in every worth section whereas sustaining balanced inventories throughout channels” he added.


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