Azure vs. Google Cloud (2023): A Complete Comparability

Seeking to transfer information round within the cloud? Shifting large quantities of information has turn into a spine of enterprise. It would contain switching from one cloud to a different, performing steady on-premises information migration or constantly ingesting information from a social feed with out devoted servers. Cloud migration could be a one-time or steady course of.

Infrastructure as a service or platform as a service will be good beginning factors, however which service ought to a corporation use? Two of the most important, Microsoft Azure and Google Cloud, supply a variety of choices.

SEE: Hiring Kit: Cloud Engineer (TechRepublic Premium)

Leap to:

What’s Google Cloud?

Google Cloud icon.
Picture: Google

Google payments its Google Cloud migration providers as a streamlined however versatile approach to transfer information and apps to the cloud. The number of migration and modernization choices embody automated providers, absolutely managed databases and choices for Oracle workloads and Microsoft SQL Server deployments. The Cloud Basis Toolkit (CTF) is constructed to information organizations by way of the method of migrating purposes. CFT supplies best-practice templates to shortly get began in Google Cloud.

SEE: For extra info, take a look at our Google Cloud cheat sheet.

What’s Microsoft Azure?

Microsoft Azure icon.
Picture: Microsoft

Microsoft Azure cloud providers present cloud environments throughout on-premises, multicloud or hybrid codecs. The tech large payments Azure as an opportunity to “construct by yourself phrases,” with all kinds of providers and options. As well as, Microsoft emphasizes safety, compliance protection, the shopper having complete possession of the information and synthetic intelligence. Microsoft claims to supply the one cloud platform to run on hyperscale relational databases and supply a speedy NoSQL database with open APIs at any scale.

SEE: For extra info, take a look at our Microsoft Azure cheat sheet.

Google Cloud vs. Microsoft Azure: Comparability desk

OptionsGoogle CloudMicrosoft Azure
PricingPay as you go, hourly or month-to-monthPay as you go, hourly or month-to-month
Free tier$300 credit score, legitimate for 90 days$200 credit score, legitimate for 30 days
Container as a serviceGoogle Kubernetes EngineAzure Kubernetes Service
Persistent Disk storagePersistent Disk (HDD/SSD)Azure Managed Disks (HDD/SSD)
Devoted InterconnectCloud InterconnectExpressRoute
Geographical vary35 areas58 areas
Progress feeExcessiveLow
File storageFilestoreAzure Information
Most processors in digital machine96128
CachingCloudCDNAzure Cache for Redis
Key instrumentsIoT, serverless and AICognitive providers, supporting Microsoft software program

Google Cloud and Microsoft Azure pricing

Google Cloud and Microsoft Azure have a variety of providers, and the pricing can range relying on the precise service, area and utilization degree.

Free tier

Google Cloud and Microsoft Azure present a restricted free tier to new clients after signing up, with particular sources. Google Cloud affords new clients a $300 free credit score to run, check and deploy as much as 29 workloads, together with BigQuery, AutoML Imaginative and prescient, App Engine and Cloud Shell, as much as their month-to-month utilization limits.

Microsoft Azure additionally provides new clients $200 in free credit to make use of in 30 days to create, deploy and handle purposes throughout a number of clouds, on-premises and on the edge. Some merchandise are free for the primary 12 months after signing up; this contains Digital Machines (Home windows and Linux), Azure SQL Database, Azure Blob Storage and Pc Imaginative and prescient. Some merchandise are all the time free to Azure clients as much as a specified utilization restrict; these merchandise embody Azure Cosmos DB and Knowledge Catalog.

Pay as you go

Google Cloud and Microsoft Azure observe a pay-as-you-go pricing mannequin, permitting you to pay for the sources you eat with none upfront prices. The pricing can range relying on the precise service, area and utilization degree. For example, Cloud Storage pricing relies on 4 key elements: geographic space, information storage, information processing and community utilization. In the meantime, Azure block blob storage pricing depends upon your area, the quantity of information saved monthly, the amount and forms of operations carried out and the information redundancy choice chosen.

Use pricing calculator

You should use the pricing calculators for Google Cloud or Microsoft Azure to estimate your prices, as providers could range based mostly on geographical area, utilization quantity and particular options or add-ons. With the intention to get a customized quote, you have to to attach with a gross sales consultant for Google or Microsoft.

Function comparability: Google Cloud vs. Microsoft Azure

SSH-based machine entry

In Google Cloud, SSH key administration is simple and lets you effectively handle their entry keys. Customers can add, take away or replace SSH keys related to particular situations or customers, offering flexibility in entry management. Compute Engine makes use of key-based SSH authentication to ascertain connections to all Linux VM situations, and Home windows customers have the choice of enabling it for his or her VMs. Google Cloud permits Linux VMs to make use of metadata keys or OS Login to handle SSH keys, whereas all Home windows VMs use metadata.

Microsoft Azure affords strong SSH key administration for VM entry. Customers can add or create SSH keys and affiliate them with VM situations throughout deployment or afterward. Azure supplies a web-based SSH shopper throughout the Azure Portal, permitting customers to provoke SSH periods instantly from their browser, which will be handy for customers preferring a graphical interface.

One main distinction between the 2 providers pertains to the working system. Naturally, Azure performs nicely with Home windows, as does Google Cloud, whereas Google Cloud’s SSH-based machine entry will be particularly helpful for Linux tasks.

Availability and edge deployments

Geographically, Azure is out there in a broader vary of areas the world over than Google Cloud. And each firms have superb (99%) uptime.

When it comes to edge deployments, Google affords Direct Peering, whereas Azure doesn’t. Google’s Direct Peering permits a enterprise community to plug instantly into Google’s edge community, serving to it enhance community efficiency and scale back latency for sure workloads.

Whereas Azure doesn’t supply a service known as Direct Peering like Google, it does present Azure ExpressRoute, which permits companies to create personal connections between their on-premises infrastructure and Azure information facilities. This helps enhance community efficiency and safety.

Storage Companies

Azure supplies superior storage options that cater to complicated enterprise wants. Google Cloud doesn’t supply as many superior storage options as Azure, however it makes up for it with reasonably priced storage pricing and ease of use.

CompaniesGoogle Cloud choicesAzure choices
Block storagePersistent DiskAzure Disk Storage
File storageFilestoreAzure Information
Object StorageGoogle Cloud StorageBlob Storage
Chilly StorageGoogle Cloud Storage NearlineAzure Archive Blob Storage
Sometimes accessed object storageCloud Storage ArchiveAzure Archive Storage
Knowledge SwitchAzure Import/Export ServiceStorage Switch Service

Synthetic intelligence and machine studying

Azure and Google Cloud supply AI and ML providers. Each merchandise have a variety of speech-to-text, DevOps and different purposes for AI/ML.

Google Cloud affords a set of AI and ML providers below the Google AI umbrella, together with Google AI Platform, Cloud AutoML and TensorFlow. Google is thought for its experience in AI, due to its historical past in growing machine studying applied sciences like TensorFlow and its management in AI analysis.

Azure’s varied AI and ML providers embody Azure Machine Studying, Azure Cognitive Companies and Azure Databricks. Microsoft has additionally made important investments in AI analysis and improvement.

In the event you worth pre-trained fashions and APIs, want TensorFlow and wish user-friendly AutoML instruments, Google Cloud could also be helpful to you. Microsoft Azure is good in order for you flexibility in ML frameworks and wish robust enterprise help.

Compute providers

Google Cloud and Microsoft Azure supply compute providers that cater to the wants of companies and builders with totally different use instances and necessities. See how the merchandise evaluate within the chart under.

CompaniesGoogle CloudMicrosoft Azure
Digital machinesGoogle Compute EngineAzure Digital Machines
ContainersGoogle Kubernetes EngineAzure Kubernetes Service
PaaSGoogle App EngineAzure App Service
Computerized occasion scalingCompute Engine AutoscalerAzure Autoscale, Azure Digital Machine Scale Units
Serverless capabilitiesGoogle Cloud FeaturesAzure Features


Google Cloud and Microsoft Azure are rigorously secured. Microsoft has confirmed compliance with privateness laws throughout 50 world areas. Google Cloud’s safety meets compliance throughout the globe as nicely, assembly many ISO requirements, GDPR, CCPA, HIPAA and extra, all of which Azure additionally covers.

Microsoft and Google supply bug bounties for safety researchers, drawing from each the impartial safety researcher neighborhood and their very own top-tier safety groups.


Google Cloud and Microsoft Azure supply complete networking capabilities, and the selection between them will rely in your particular necessities, current infrastructure and preferences. Right here’s a comparability of the 2 merchandise’ networking capabilities.

OptionsGoogle CloudMicrosoft Azure
Digital networksDigital Non-public CloudAzure Digital Community
Load balancingCloud Load BalancingAzure Load Balancer
Content material supply communityCloud CDNAzure CDN
Community connectivityCloud InterconnectAzure ExpressRoute
Monitoring and administrationCommunity Intelligence HeartAzure Community Watcher
Premium networkingCommunity Service Tiers, Commonplace TierWeb egress (routed over the general public ISP community)
FirewallCloud firewallAzure firewall
Domains and DNSCloud DNSAzure DNS

Google Cloud professionals and cons

Execs of Google Cloud

  • Google Cloud supplies varied safety measures, together with Identification and Entry Administration, Key Administration Service and Safety Command Heart, which work collectively to strengthen your information.
  • Glorious integration with different Google providers.
  • Offers customers with a scalable infrastructure to simply scale sources up or down based mostly on demand.
  • Google Cloud affords strong instruments and providers for large information analytics and machine studying.

Cons of Google Cloud

  • Fewer world information facilities than Azure.
  • Google Cloud merchandise similar to BigQuery, Spanner and Datastore have restricted customization.
  • Some customers reported that GCP has a fancy pricing construction.

Microsoft Azure professionals and cons

Execs of Microsoft Azure

  • Azure facilitates fast collaboration for a number of customers.
  • Glorious integration with different Microsoft providers.
  • Hybrid cloud capabilities.

Cons of Microsoft Azure

  • Requires platform experience.
  • Buyer help will be improved.
  • Diversified efficiency in numerous geographies.

Ought to your group use Microsoft Azure or Google Cloud?

Relying on the service tier, Google Cloud affords serverless migrations that scale back or remove downtime, replicating information constantly. Organizations can transfer VM-based self-hosted databases to Google Cloud to take their arms off managing the infrastructure and as a substitute counting on Google’s help, efficiency and catastrophe restoration capabilities. Every venture can contain as much as 2,000 connection profiles and 1,000 migration jobs.

Microsoft Azure Migrate has equally streamlined capabilities, with a single dashboard for the entire technique of migrating databases, purposes, mainframes or VMs. This single interface supplies a centralized view of your entire migration course of, making it simpler to plan, execute and monitor migrations effectively.

Different comparisons could come right down to the granular wants of your group, similar to the quantity of reminiscence and storage disks you want, bodily location and the way you wish to pay. For extra info, evaluate the providers to IBM Cloud or AWS Cloud, and skim our overview of data migration.


To overview each cloud platforms, we collected the first info from the official web sites and documentation for Google Cloud Platform and Microsoft Azure. We reviewed respected rankings from clients and different skilled opinions from credible sources. We additionally weighed every software’s compute functionality, storage service, ease of use and buyer help.

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