Apple CEO Tim Prepare dinner Talks About India in Q2 Earnings Name, Says It’s an ‘Extremely Thrilling Market’


Apple CEO Tim Cook made a number of call-outs to India in the course of the firm’s quarterly incomes calls, particularly highlighting the nation as an thrilling market and a possibility for it to increase additional. The Cupertino-based tech large has been closely investing in India in recent times. Prepare dinner additionally revealed that the corporate made a quarterly income document within the nation in March, posting sturdy double-digit progress numbers. Individually, he additionally hinted at Apple’s enlargement plans to additional solidify its place within the Indian market.

Tim Prepare dinner’s feedback got here in a shareholder’s name to debate the corporate’s efficiency within the second fiscal quarter of the monetary 12 months (within the US, the fiscal 12 months begins on October 1 and ends on September 30). Whereas the general income of Apple has reportedly taken a dip of 4 % YoY, it has continued to publish sturdy numbers in India and several other different regional markets. Talking concerning the improvement, Prepare dinner mentioned, “We had been very, more than happy about it”.

“As you recognize, as I’ve mentioned earlier than, I see it [India] as an extremely thrilling market and it is a main focus for us. When it comes to the operational facet or provide chain facet, we’re producing there, from a practical standpoint, you have to produce there to be aggressive,” he added.

Notably, Apple began contract manufacturing in India in 2017, however these had been solely entry-level and legacy units. In 2021-22, the tech large started manufacturing of iPhone 14 items in India by way of Foxconn’s Tamil Nadu plant. In line with a report by Bloomberg, India’s manufacturing output grew massively with the iPhone 15 and iPhone 15 Plus items, and it assembled about 14 % of the corporate’s whole manufactured items, or about one in each seven iPhone items.

Addressing this, the Apple CEO mentioned, “We now have each operational issues occurring [in India] and we have now go-to-market, and different initiatives occurring. We simply opened a few shops final 12 months, and we see monumental alternative there.” Prepare dinner additionally confirmed that the corporate is engaged on constructing a developer ecosystem within the nation and claims it’s already rising quickly. “We’re engaged on the entire total ecosystem from developer to the market to operations, the entire thing. And I simply — I couldn’t be extra excited and obsessed with it.”

India was additionally talked about by the CEO throughout his announcement about Apple’s sustainability strategy. He mentioned the corporate was working with its companions within the nation to replenish one hundred pc of the water used within the manufacturing course of, saving billions of gallons of water over the subsequent twenty years.


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